The World Cup is known for bringing the world together. Virtually everyone puts everything else in their life on hold, and settles in for weeks of football entertainment. But another thing the World Cup is known for is having great commercials.
Companies from all walks of life make a push to take advantage of football fever, and you may well find limited edition sports drinks, snack bars with your favourite teams emblazoned on them, or even a themed casino bonus that can be used to play games where you can score too!
The event certainly is a money-spinner in every way, and FIFA earns hundreds of millions of Euros in various broadcasting and advertising deals on an annual basis. The result of the charged business environment is a spate of higher than average quality commercials, many of which go to great lengths to stand apart. Let’s take a look at some of the best that have caught our attention during the Cup!
German Beer Hall – Pepsi
Known for it’s absurdity, bizarre premise, and otherwise being a well-meaning but delightful mess, this 2006 commercial is still watched regularly to this day. The premise is that Ronaldinho, David Beckham, Thierry Henry, Roberto Carlos and a few other famous footballers visit a German beer hall, whereby they are asked to play football for the right to drink Pepsi. There are plenty of German people wearing traditional lederhosen in the commercial, ridiculous dancing, and plenty of laughing and smiling. As weird as it is to witness, the commercial is still loved for how sincere, good-natured, and self-aware it is. Plus it shows that you don’t have to drink beer to have a good time, a non-alcoholic drink is just as fun!
Good Versus Evil – Nike
Known for having extraordinary production value, this Nike commercial sees a number of famous footballers face off against the armies of hell in a game. There is plenty of comedy to offset the presence of the hell spawn, and an overall tone of tongue in cheek whimsical fun. The good guys win, of course, despite the minions of hell playing as unfairly as they possibly can. Be sure to stick around to the end, where a football is kicked, ignites in mid-air, and explodes through the body of a demon. That’s one impressive goal.
Secret Tournament – Nike
Another Nike commercial featuring an obviously enormous budget, this commercial proposes the idea that there is a secret tournament held on a ship, where the best footballers go head to head to crown an ultimate champion. Likewise having plenty of comedy and a good-natured approach to celebrity football champions, the commercial is really nothing more than well-directed dribbling and kicking action for four minutes.
Though, there is another hilarious twist-ending that deserves a watch. In this case, the repeated impact of the ball against the side of the ship apparently triggers a leak!
Brazilian Airport – Nike
It seems like Nike has the lions share of great commercials and they clearly have a team of avid football fans who spend 4 years dreaming up new ideas. This one sees Ronaldo and the Brazilian football team engaging in some creative ball kicking in an airport. A number of impressive moments occur, many of which seem to defy the laws of gravity. From kicking a ball over the spinning blades of a helicopter, to a famous face being inches away from death under the wheels of an aeroplane. Plus the surprise ending, which should be expected in Nike commercials at this point.
The twist in this case is that the ultimate goal at the end of the lengthily display of football skill is missed. It’s clearly a tongue in cheek joke, and meant in good fun. Plus the reaction shot of the watching child is priceless.
We’re hoping to see more amazing commercials in 2018, and if our gut feel is right, Nike will be the ones to up the game once again!