This is the age of social media, and if you don’t have an Instagram account, you may as well be living under a rock making friends with the earthworms. Yes, Instagram is where it is at, granting everyone a voice, and offering companies a new, direct form of communication with consumers. Do you have an Instagram account? Of course you do, or you wouldn’t be reading this!
But here is the $10 million question that everyone wants answered, from the most average Instagram user, to the top marketing folks at mega-corporations. How do you get a bigger Instagram following? After all, using the platform is all good and well, but if you don’t have followers, you might as well just go right back to that space under the rock, with the earthworms.
Fear not; here are a few sound ways in which to grow your Instagram following.
Before we get started on the tips, here is a quick look at how much social media influencers are earning, just to keep you focused. You’ve got 2 options if you want to make this kind of money. You can play at a casino and hope for a big win, or tap into whatever these influencers are doing right. Or, you could do both!
YouTuber DanTDM, or Dan Middleton, earns around $16.5 million a year. He got started playing Minecraft online. Evan Fong, or Vanossgaming, earns around $15.5 million a year. He is largely known for starting out playing GTA 5 online, but has since gained a massive social media following. The legendary Pew Die Pie, often known as the king of YouTube, is third on the list, making around $12.5 million annually. Most of his income is from selling t-shirts and other products via social media, such as, you guessed it – Instagram.
Consistency Is King
First and foremost, and perhaps the most obvious, is that consistently posting on Instagram is the quickest and easiest way to gain followers. More posts means more engagement, which very simply translates into more followers. As a rule of thumb, at least one post should be made on a daily basis. Not only will reach drastically increase, but followers will also become familiar with the schedule, and hence remain engaged.
According to research, an account can almost double its follower count by keeping posts regular, consistent, and daily, as opposed to posting on a weekly basis. In other words, on Instagram, consistency is king.
Variety Of Content
Of course, posting daily is great, but the impact of each post will be lessened if the quality of the content is not good. Try a variety of different posts, making use of videos and stories. The more interesting and engaging the content, the more likely the account will be to gain followers. Live videos are great, and often gain far more attention that recycling already existing images.
Here is a statistic to keep in mind; the popularity of videos on Instagram is increasing faster than the popularity of images.
Quality Hashtags Are Key
Last to consider, but certainly not the least important, are hashtags. In the world of Instagram, hashtags make all the difference. Of course, this is also one of the most challenging aspects of social media, given that knowing the right hashtag to use, at the right time is no small task. It takes a keen interest in the happenings of social media, and a sharp awareness of when to use the trending hashtags at the right time.
Research shows that 9 hashtags is the optimal number per post, which sounds like a lot, but should be the average. Use 9 and achieve maximum engagement.
If you work hard at your Instagram account and use these tips, you should soon see an increase in followers. Who knows? You could be the next big influencer!